5 Reasons Why Your Event Rental Business Needs a Website

Do you have a business without a website?

We understand the reasons why you might resist building one for your business: “I’m not tech savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, you don’t need to be tech savvy, getting a professional website for your business can be cheap and easy, and to make it even simpler for you – not having a website is costing you time and money.
Check this out… 81% of people research a business or service on the internet prior to making a purchase decision. That’s 25.92 million people searching for businesses online. Yet, 46% of business owners listed “Business currently doesn’t need one” as their #1 reason for not having a website. We’re not statisticians, but we can see that there’s a glaring disconnect here.

5 Reasons Your Event Rental Business Should Have A Website

  1. Create Brand Awareness
  2. Increase Customers.
  3. Your Customers expect it.
  4. Showcase your products and services.
  5. Your Competitors all Have Company Websites.

Let’s discuss each of these reasons in more detail.

1. Create Brand Awareness

More than 3 billion have access to the internet and internet users worldwide are estimated to grow with easy access to the internet connection in the time to come. Currently, it’s safe to say the internet is the first place where people look for information.

For instance, when someone would search “Bounce House Rental in Dallas” and your website is not up and running, you’re not going to show up on Google, Yahoo, Bing or anywhere. The website is an easier way to inform your potential customers what you offer and where are you situated. This especially helps in the scenario where your party rental business is new and trying to dig its name in the market.

2. Increase Customers

We like this stat so much, we’re mentioning it twice: 81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market.

With an established website, you are bound to attract customers and increase customer footfall. Without an established website, you would limit the means of potential customers discovering your restaurant.

Further, without a website, you run the risk of giving your competition the edge to attract customers with promotions and lucrative offers.

3. Your Customers Expect it.

Even though you have been in the party rental business for ages, your customers expect you to have an online presence. Where will they go to see new products, offerings, working hours, exclusive offers, contact information and most importantly, how will they recommend other people if you don’t have any online presence? Maybe you think your business doesn’t need it, but remember your customers surely do need it; so do not disappoint your customers.

Think about it. Would you trust a business that didn’t have a website?

4. Showcase Your Products and Services

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video about events to give hesitant customers no reason to go elsewhere to purchase.

5. Your Competitors all Have Company Websites.

Yes, you know it more than 80% of your competition has a website. This gives them a competitive edge over you and a better way to reach and communicate with their audience.

As mentioned above, billions of people use the internet to get information on anything. So if you do not appear in the search you’re giving your customers a reason to buy from another brand.

Make Your Local Event Rental Business Visible on the Web

As I’ve said, if you don’t have a website, it’s like you don’t exist. If you want to prevail over other competing local businesses and rise above the crowd, Social media is the new word of mouth; people are sharing constantly in our big wide world and having a website is the basic way to communicate your existence. Make sure it’s a good one that attracts customers and keeps them coming back.

Need Help Setting Up Your Small Business Website?

Here, We offer various website packages including hosting, website creation, updates and maintenance. Our aim is to work closely with you and your business to help create a website that is of quality, that shows your brand and personality and functions how you need it to.